TIME IS TICKING | $300k Business in 30 Days (28)

I'm traveling 3,000 miles across the country to build a $300,000 lawn care business.

In just 30 days.

This Augusta lawn care location needs to be making $1,500 per day before I can hand it off to a general.

Manager and go back home.

I'm starting with no employees, no equipment, and no customers to prove that systems build great businesses.

Today is day 28 of this 30 day challenge.

We have three days left, and the goal today is if we can kick butt and fire in all cylinders, we might just hit that fifteen hundred dollars per day goal. Let's do this.

So my thought is do the property cleanup at David McGinley. Get all the debris in here. And then while he's installing the pine stripe, he just throw it outside. You can make the pine trees. You can take this bad boy back to the dump, dump it, pick up the mulch, keep it done. Pick him up, Take him, Garrett Lucas, and knock that one out. Like Terence thinks, if you had the yard, because all the mold beds are right around it. He thinks it's just like, you just kind of trust this a little bit. So. And then what we'll probably do is meet at Holly Graham. I'll do Mona Lisa's, clean up an estimate, and then meet you guys at Holly Grahams.

Okay.

You can see at the very bottom, there's 21 budget hours down there. Okay. So typically, like, six to seven. Six to seven budget hours is like the capacity for a full day's worth of work per guy. Right? So, you know, tells me, hey, it's gonna be a longer day, but it's not gonna be impossible. Like, if that was like, 25, we'd all be working 10 hours at least.

Just fueling up here. But I just wanted to say I really appreciate Chandler as the new general manager. He's crushing it, and I've absolutely zero doubts that he will absolutely dominate in this market. Let me explain why, and let me.

Have a little shout out, a little.

Quick little tutorial for anyone that is a team member, an employee just getting started. Exactly how you crush it. He's one month into working at Augusta Lawn Care has already gone from mowing out in the field to being a general manager. Here's why, and here's what you could potentially do if you're out in the field or an employee at any business, to get ahead. And that's what he did this morning. I don't know if we caught it on film, but you'll notice here, he.

Made a list of the tools he.

Needed on his own time on the weekend before coming into work on a Monday. Great work. Yeah, I made a list so I was.

Making sure you got everything.

I was going to bring that just in case he looked at his route, he looked at his schedule, did he get paid for that time? And I know everyone jumps like, you should not work when you're not on the clock. You're right if you, if you're trying to be exactly balanced and everything is perfect in life outside of work and you don't want to have to put in the extra time and hassle and grind, you don't need to look, you don't need to look at your time clock. We don't require you to look at your dispatch board or your jobs next day or the video that's coming up for the next project. However, if you want to get ahead, let me just tell you, that is.

The number one way to get the.

Attention of your boss, your manager, the owner of the business, is to put in the extra work and when you're off the clock, get ready for your next day. It is by far and away the thing that I look for in potential leaders and general managers. Now if you are in a business and you do this for one, two, three years and you don't get any recognition in terms of promotion, more money, more opportunity, you know, becoming a manager.

Anything like that, you might want to.

Move on to a different company because that company might just not want to grow the business, owner might not want to expand the business and there might not be enough opportunity at that location for you to actually succeed. And in that case, you should probably find a business that wants to grow. You can grow into the business and move up the organization and make more money, et cetera. And I know sometimes there's other things and political things that people do inside of a business that cause you to not get a promotion or not get ahead or not make more money or the business is just cash strapped. It's like you might need to move on to a different business. If after two or three years of just grinding, hustling, putting extra work outside of work hours.

You might want to stop.

Alright, this is my first job of the day. Little property cleanup, Trim up a couple bushes, pull out some weeds. Light work, light work. Now this customer's name is Mona Lisa. I have never met anyone named Mona Lisa and I think that's the coolest thing ever. She also has a custom license plate called Mona Lisa. Gotta love it. All right, let's knock this thing out. Should only take me a Couple hours. Also next week we got this customer for mowing, so we'll be starting that next week.

All right. So talked to the customer, knocked on the front door. I was. She was expecting me to do an estimate this afternoon, so I went ahead and just knocked it out right off the get. Also got this lady here as a customer.

Awesome.

When's the birthday party?

Thursday night. Okay, cool. Yeah, I'll make a note. Make sure to get here Wednesday. Okay. But yeah, usually it's Thursday plus or negative a day. Yep. But you always do the same day as her.

Okay.

So awesome. Thanks, Sue. Sold. Let's go. While talking to the neighbor. That was great. Yeah, we'll knock this out when we do these door hangers. What we have to clarify is that it's front yard only. So I just clarified that with her. She was totally fine with it. It's really just about explaining it to them. It makes total sense to 99% of people. Like, hey, we can't see the backyard, bushes and hedges, etc. But we've got all this knocked out. And as long as I can do this in under four budgeted hours, we'll be under time. So let's do.

He needs it here.

No kidding, right? Yummy.

Dumb.

Oh, I love him. Look at him. Yeah. All right, I'm wrapping up. Okay. We'll be here probably Wednesday or Thursday for the mow.

Okay.

I got a video for that back part.

Okay.

So I'll send that to the office and if not today, first thing in the morning they'll have an estimate for you.

Will they send you a bill for.

Today and all that at the end of the month? They'll do that. Okay. At the end of every month you'll get an invoice, have everything itemized in terms of the mowing, and then this will be separate for the cleanup. Awesome.

It looks a lot better. Yeah, it does.

I didn't want to take too much.

Off because now we're going to the.

Heat of the summer. But it'll look great. It'll just. My big thing was off of the roof and the eaves.

See, I didn't even notice.

Yeah, so. No, it's good, it's good.

It's hot.

Like I said, we never use this door. Yeah, yeah.

And I had a video of Amazon come running up here and the thing reached out and I was like, it.

Might not deliver to me anymore.

Okay.

Alright, thanks, Monleezer.

Take care.

You too.

Have a good one. I just got back in the truck and sure enough, a couple text Messages came in. Command center closed two deals because we have an automation that goes out the day after.

And it's a follow up phone call.

They did the follow up call, closed two deals for us. Let's go. We got a few mowing customers, a couple jobs on the schedule. This is momentum, baby. Let's go.

It's so funny. There's that saying that says, like, winning solves everything.

You know, I don't really believe that. However, when you get momentum and the business is starting to do well and everything, all the work and the blood, sweat and tear you've been pouring yourself.

Into and all that, like, it just things.

The day looks brighter, all right. Like, I'm tired, I'm worn out, didn't sleep much last night.

However, I feel amazing because there's something.

That'S so beautiful about building a business and being able to reap what you sown and what you have poured into it. Finally being able to see the results and starting to get traction in that is something that is an incredible feeling.

All right, next job.

This is the backyard.

This is the job we talked about yesterday, that we lowered the price of it to get the job.

So what am I doing today?

I lowered price.

Do I like doing that?

No.

But I need to increase my close ratio at least for this coming week and get this down to $1000 and.

Get V5 and V6 already rocking and rolling here in the front. Chandler and Jonathan gonna crush.

I'll get started with hedge trimming the back tomorrow. We'll get eight yards of those big nuggets. We'll deliver them right at the top of the driveway and get this back area looking much better.

Started trimming all this stuff back, limbed up this bush. Johnson's raking out the leaves. Big thing was just getting rid of all this ivy back here. Kind of flared up my allergies, but knock it all down and then try to suppress it there using the big mulch nuggets tomorrow. Once all eight yards of that kind of covered this whole back corner here.

See? And like yesterday, everyone gets really mad.

At me because we lower prices and we close more jobs.

But the bottom line is I get this one customer by doing a job.

That we got done in three and a half hours for $300. Making pretty good money still.

And I got three other jobs right next to them. Customer acquisition cost on those 3, 0. And that's why we lower price, to increase momentum. And momentum is you get one job and you walk away with four.

That's what momentum is.

But it does take you getting uncomfortable talking to the neighbors, asking her if she knows if any of her neighbors need other services. This is the type of thing that if you get momentum and leads start coming in, you want to capitalize on every single one. Especially if you're an owner, operator and you're just getting started like I'm out here today, you gotta be talking to the neighbors. You can turn one job into three or four. And if you do that over and over again, you don't need to spend money on marketing.

All right, we're just wrapping up today, but the big question is how much revenue got completed today? It's 3:45. We're headed back to the shop. We should be out by 4:30. So a solid nine hour day, not too bad. But today we did over 21 budget hours worth of work, including mowing, property clips, mulch installs, a little bit of a pine straw install, which I've never done pine straw in my whole life. And all of that added up to a whopping seventeen hundred eleven dollars in revenue.

Seventeen thirty three dollars seventy five cents in revenue.

So we have officially hit the goal. But some people would say it's a fluke. Some people might say that it was a one time. What he's got a big job is all a bunch of material costs. All right, so we still have two more days left. What's the challenge now? The challenge is not only are we gonna hit $1500 one day, not two days, three days, we're going to hit $1500 in daily revenue. That's the goal. Not only are we going to have one, two or three days of $1,500 in daily revenue, we're also going to try to fill the schedule for the next couple weeks so that Chandler has a full backlog of work to work all the way until he comes out to the headquarters in Washington for training.

Trying to get shots for his ass.

That's lame.