Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Turn $12K into a $450K Business

27 Oct 2022 · 1 min

Watch on YouTube

0:40

A short YouTube video clip (speaker: Mike Andes) arguing that spending $12,000 on marketing—at an assumed $120 customer acquisition cost—would acquire customers and grow annual revenue (he states between $200K and $450K) far more effectively than buying a $12,000 mower, which he says produces no immediate new customers or revenue.

Questions this video answers

$12,000

$120

"100,000 DOL customers" (as stated in the transcript)

Between $200,000 and $450,000 in annual revenue

Chapters

If you go out there right now and buy, say, a $12,000 mower, all right, if you buy that today, what impact is it going to have in your business tomorrow? I'll tell you right now. You're not making a single new customer. You're not making any more revenue by just simply buying the mower. That $12,000. The alternative is what he just talked about. That's spending that money on acquiring customers. The reason I say that is because If I spent $12,000 on marketing instead of a mower and I had $120 customer acquisition cost, I would have acquired 100,000 DOL customers, and I would have generated a business that's producing between 200 and $450,000 in annual revenue. No mower will do that.