Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Turn Reoccurring Revenue Into Recurring Revenue

28 Jun 2026 · 1 min

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In this brief monologue, Mike Andes explains a simple business tactic for converting "reoccurring" revenue—occasional, repeat sales—into true recurring revenue by offering customers a discount that locks them into a multi‑year schedule. Using the example of an annual Christmas‑lights service, he stresses that without such a lock‑in, the revenue remains vulnerable: a customer might purchase once and then drop out, creating a risk for the business. By incentivizing repeat commitments through discounted multi‑year contracts, the business can ensure a stable, predictable revenue stream.

Chapters

Think like the moss on the top of a roof. I'm a big fan of trying to turn recurring, reoccurring revenue into recurring revenue by simply giving a discount to the customer to create a schedule. For example, if I'm doing Christmas lights, it's an annual thing. I want to make sure it is recurring by making sure I lock that customer in for their second, their third, their fourth, their fifth year of Christmas lights. Otherwise, it stays reoccurring revenue. It's dangerous because if they just do it once this year and they decide next year they don't really want to, That's a problem. I'd rather give them a discount to turn that reoccurring revenue into recurring revenue.