Short YouTube transcript (Mike Andes) arguing businesses should not turn away new leads—especially for winter services—but instead accept all leads and, once at capacity, raise prices. The speakers frame turning away new customers as choosing to keep low-value/problem customers over higher-paying ones and characterize refusal of new paying customers as effectively "hating money."
Through spring. I just turn people away every day.
Like, ridiculous amount. Do not turn people away. Like, do not service. No bueno.
The only reason you turn away new customers that want to join your business and are willing to give you money is if you hate money, Right?
So winter services. We're not going to tell people we don't service them. We're going to take all new leads, and when we hit capacity, we're going to raise prices.
Because every time you turn away a new customer that's wanting to give you money, you're essentially saying, I'm willing to keep my worst customer, my lowest paying customer, the one that calls me every single time and complains every single week. I'm willing to keep them over a potentially new customer that's willing to pay top dollar. Only do this if you hate making money.
Funny, because.
