Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Two Reasons Seasonal Businesses Stay Poor #lawncarebusiness #businessgrowth

8 Jun 2024 · 1 min

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Mike Andes explains why many seasonal businesses stay poor: they mismanage the spring rush and they mismanage the off-season. He advises prioritizing recurring, time-sensitive jobs during peak season and scheduling large projects into slower months to smooth demand. For the off-season, he recommends creating season-specific service offers (e.g., bush trimming, Christmas lights, snow plowing) to generate work year-round.

Chapters

The reason why most seasonal businesses fail is because they mismanage the spring rush and they mismanage the off season during the spring rush. In order to make sure we don't get completely overbooked and overwhelmed, we want to focus on recurring jobs where we're doing them every week, every two weeks, and we want to focus on time sensitive projects that we can't push out several months. And if there is a big project, we should schedule it out a few months so that we fill up the off season and take out the massive demand curve. When it comes to the winter work, we want to be able to create season specific offers to our customers around season specific services. So if I do mowing during the spring rush and the summer, I want to be able to do bush trimming or Christmas lights or snow plowing during the off season.