Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

UNDERCOVER BOSS visits Lowest Revenue Location!

13 Jan 2025 · 1 min

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Mike Andes visits a low-performing Augusta Nation franchise in Michigan to conduct an on-site turnaround. The transcript so far records direct dialogue: the owner has been a franchisee for two years, joined the "solo operator" model (low-cost, high-grind), and is not currently generating much work. Mike flags issues including a late 10:00 AM start time (the latest he's seen on a turnaround) and questions whether distractions are preventing growth to much higher revenues.

Questions this video answers

Two years.

10:00 AM.

Today we're in Michigan and we're doing a turnaround of one of our lowest performing owners inside of Augusta Nation.
I'm useless. My kids would be better off without me.
This owner's been a franchisee for two years.
I had somebody say, you don't deserve to be in business, and I'm going to do everything I can to get to close you down. Over grass.
He joined what's called the solo operator model, which is really cheap to get started and you got to grind and hustle, but that hasn't been happening. What are we doing with our time now? Right now we don't have a lot of work.
Nothing.
It's not going to just fall in our lap. What are we waiting on? There's other solo operators that have gone on to build businesses that do over $100,000 in monthly revenue. Is this distraction preventing us from building a $500,000 business?
He's a big dumb idiot, just like me.
Something's certainly wrong. And the first thing is start time is 10aM this is the latest turnaround start time we've ever had. What are we doing for the first few hours of the day?