Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Unlock Lawn Care Pricing Secrets & Marketing Strategies

25 Jan 2026 · 1 min

Watch on YouTube

0:59

This content was created by Mike Andes. This content was uploaded by Mike Andes. This is a YouTube video titled "Unlock Lawn Care Pricing Secrets & Marketing Strategies" (created 2026-01-25). The excerpt is an English monologue by a single speaker offering practical advice for lawn-care businesses: how to quote customers, charging $1.50 per minute per man for an initial visit if a lawn is overgrown, using set weekly/biweekly rates for recurring service, expected marketing/agency costs (about $600–$700/month), the recommendation that ad spend should be at least ~$1,000 to justify an agency, and suggesting low-cost local marketing (door hangers, yard signs) for smaller businesses.

Questions this video answers

$1.50 per minute per man

$600–$700 per month

About $1,000 per month

Chapters

They are going to get scared away. What I'm going to do is I'm going to give them a price because they can wrap their head around that they accept it. And then I tell them, because this is over the phone and I don't know if Your lawn is 3ft tall. We do have to charge you $1.50 per minute per man when we're there on the first visit, only to get it up to snuff. And if it's not overgrown, don't worry about it. It won't be an extra charge at all. You'll do it after you lock in the weekly or biweekly rate. That is a more of a dollar amount, like a set rate. And then in terms of marketing team or a marketing agency, you're usually going to be looking at least six or seven hundred dollars per month for someone to manage your ads. If your ad spend is not over $1,000, it's probably not worth it. And so that's why it's kind of like you got to have money to make money, because you got to have a large enough business to be able to afford to go spend money on ads and have the agency manage the ads for you. But that's what big businesses do. And so if you're smaller, I think that sometimes $1,000 per month would be better spent you spending the weekends doing door hangers and yard signs.