This YouTube video excerpt (spoken by Mike Andes) argues that businesses can acquire customers without spending money by using proactive, low-cost tactics and determination rather than relying on paid advertising. Suggested tactics include knocking on doors, distributing door hangers, engaging in Facebook groups and Nextdoor, leveraging personal networks, and sending one-click estimate emails.
Here's the thing. If we don't have money, we don't need money to advertise. We don't need money to get more customers. We just don't like the fallacy of, like, I will just, like, throw money at this money at this marketing machine and customers will be printed on the other side. Kind of what I was thinking. We don't need money to get customers. We need the will to. Because right now, we could literally be knocking on doors. We could be doing door hangers, we could be in Facebook groups, We could be on next door, we could be talking to people we know. We can send them one click, estimate emails.
