Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Vanity metrics almost killed my growth Here's what I track instead

13 Jun 2026 · 0 min

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In this segment, Mike Andes explains that many entrepreneurs focus either on vanity metrics—such as traffic, clicks, and superficial accolades—or solely on bottom‑of‑funnel numbers like recurring customers and monthly revenue. He argues that true growth insight comes from tracking the entire funnel, linking top‑of‑funnel inputs to bottom‑line outputs, so businesses can understand which activities actually drive sustainable revenue.

A lot of times I see people get two different directions. Either A, they only care about vanity metrics, i.e., traffic and clicks. All the door hangers I put out and everyone calling me and their online reviews and everyone says I'm number one in my market and whatever else. Those are vanity metrics. And then other people will only track bottom of the funnel. In other words, how many recurring customers do I have? How much revenue did I make this month? There has to be a funnel from the top to the bottom, and knowing the inputs all the way to the outputs is super important.