Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

We Close 30–40% of Leads Who Bounced From Our Website

21 May 2026 · 1 min

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In this YouTube segment, Mike Andes explains a 14‑month project to develop an “abandoned carts” system for his company’s website. The system captures a visitor’s contact information as soon as they begin entering it, even if they later bounce after seeing a price. Collected data is used for future remarketing via text or email, and the instant price quote they received is later validated against actual property measurements. By redesigning the site to persist partial form entries when users navigate away or forget to submit, the company can follow up and has achieved accepted estimates on roughly 30‑40 % of those leads who initially left the site.

Chapters

Biggest thing that we've been working on over the past 14 months is building out what we call abandoned carts, which is if someone comes, sees the price and bounces, we've collected their information and can still promote and still sell to them in the future, whether it be through text, whether it be through email, or whether it be just taking the instant quote they got and validating it and making sure it's actually correct against once we actually measure the property and spend some time on it. And we've been able to close, like get accepted estimates for 30 to 40% of the people that came to the website. Filled their information, saw the price, and left. And so we, we redesigned the website to where when people come to the site, while they're putting their contact information, we are able to capture that data to where even if they bounce and leave the page, we still have the data. Even if they just navigate to a different tab or they forget to click submit or whatever, that abandoned cart technology allows us to be able to remarket to them in the future, but also try to save the sale.