Websites, SEO, Online Marketing for LAWN CARE Businesses

Hey everyone, it's Mike Andes, Landscape Business Course. And today I'm going to actually be walking you through lawncarewebdesign.com and showing the website and showing you some of our newest websites that we have built. So this is not going to be a regular training video. This is just to show you what lawn care web design does and show you some of the examples. So if this is something you don't want to listen to, just come back to the next episode. I know a lot of you have been asking what, what services we do with lawn care web design and what some of those websites look like. So let me go ahead and show you those. So here I'm@lawncarewebdesign.com this is the homepage here and it'll kind of walk through the different things that we do for you in terms of design, development, SEO and unlimited monthly web changes. So definitely watch this video here. It's the same one as this one right here and it will walk you through even more how the process goes. But today I just really want to show you kind of the website and show you some of our most recent templates and things that we've built. Websites. Alright, so if you scroll through this, you can read exactly what we do in terms of SEO, etc. Traditionally, when we build these sites, it usually takes us about three to six months to get on the first page of Google. But again, it's going to depend a lot upon your local market, how big you are, as well as if you get Google reviews. So I definitely encourage you to get Google reviews. But we've seen our franchisees as well as other lawn care web design users get on the first page of Google literally within the first three days. That's very uncommon. You shouldn't expect that those are in smaller markets. They got a bunch of Google reviews, but traditionally three to six months and it's going to depend on the size of your market traditionally the most. But let me show you a little bit what we do. We really focus on the design and the SEO of your website. So I'm going to show you a few of our designs. First of all, let's go to our work.

And we do custom sites, so we don't do a template, we don't just change a couple colors and things. Every single website is completely custom to your logo, to the feel of your brand. So you can see Augusta Long, here is our franchise. That's the site we've built as well. The same developers that we use here for the franchise is what you're going to be, who you're going to be working with to build your site. And you can see it's mobile friendly. And. And that's really one big thing that differentiates us from you trying to build your site yourself. But here you can see kind of the first pages as well as the mobile pages, and we'll probably add to a few more of these, even the next couple weeks. But I just wanted to show you these first few. So, obviously, Augusta Lawn Care, this is the website you might have seen before in terms. This is for the franchisees with all our locations across the country. And this website is built by the same people that are going to build your website and customize it to you. So you can see here, video in the background starting up. There you go. So we got video happening in the background. And again, this is something that you can add on yours. We got slideshows, you got tabs, got a robot or a bot asking for any questions, asking for estimates, etc. So they've built us this website. Let's see some other examples here. We got Smith Lawn Care. You can see each of these sites are unique in their own way, especially when you look at the mobile. So for example, we used in this. In this logo. It has this very kind of unique element to it in terms of design. So then we make sure we use that across the board in terms of the backgrounds of the different tabs. So all of these are all unique to each website. You can see these tabs flying in there. They're all unique. We do not. This doesn't look like the best of Lawn Care's website. So we really try to make it as unique as possible while implementing all the things we talk about on the podcast in terms of having this estimate request form at the top, having the button, having your phone number at the top, having your email at the top. Garrett is someone that was one of the first ones to join Lawn Care Web Design. Let's go ahead and see another one. Sunshine Lawn Care in Walla Walla, Washington. So again, there's certain elements that you're gonna see across the board, like the estimate forms being at the top. We can change that, but there are certain conventions that we really highly recommend. And we're going to work with you through the process of building the site to your unique needs. And I know all these sites are still, you know, little edits and things being added and changed on a continual basis, but you can see the design and feel of this one is also different in terms of the way things float in, the way that pictures are changing, these tabs are different. Obviously this company has a lot of different services. You got fencing the whole bit. They got a page for every one of these. And you can see here in the bottom left here, when I go over these services, the page name is the service name. And the reason that's very, we do that specifically for SEO to making sure it's your URL slash service name. Because that's going to be an SEO friendly way of naming your page, the convention for your website, your pages. So all of that is taken care of. We write these little blurbs with you. So you would help us write with the blurbs, give us pictures if you have specific pictures to your specific market. So for example, these are more stock images. This company probably doesn't have any professional pictures. However, if we go back, let's look at another example. We've got Rodriguez over here. He's got his website up and running and he's got a video already in the background. Obviously he's a little more established so he's able to make that video for us, give that to us and we can play that here on the homepage. So really, really creative this one because he's a little more established. But you can see even like with Sunshine Lawn Care, maybe not as an established of a company, but we can still make it look really professional on the website. Alright, so again, this client here would have wanted this be the layout of their estimate request form, their erf and we can really tailor it to exactly how you want. They have a slideshow, pictures of their crew in operation, the work that they've done. And so it really is coming down to you how much of these kind of pictures you want to be shown versus us using standard kind of stock images that are professional online. The more we can show your crew the better. But again, if you're just getting started out, we can do a pretty good job of making sure it looks good regardless. But you can see here Rodriguez Landscaping, they've done a lot of work, they have this video playing in the background and their mobile website is going to be different. Like literally we create different websites basically for your mobile versus your desktop because a mobile device is not going to have the power to be able to run this type of a video in the background. So it's going to be a slideshow of pictures and not this video. So all things that we consider when it comes to speed of loading, your website, SEO design and the mobile friendliness of your website. So those are a couple examples of the different sites that we've built already. I think, you know, feel free to dink around on those, look around at, you know, click around and different packages and the different options that these companies have and see how we can really tailor it to your specific needs. And you can see here, these are all pictures from this, this owner's own repertoire and they provided these, this text. And so all of our support, if you go back to our main site here, all our support and everything that we is through email. You have a dedicated email address that you're going to be able to constantly working with our team in terms of adding, creating new elements to the website, whether it be a banner or new pictures, for example. So we do offer a couple sample designs that you can also look at here and sort of see if it's something that you would be interested in in terms of like a template, like, where do we start? Like, what do you like best? And what's really cool about now having these different examples is you're able to say, hey, I kind of like this site, want to take elements of this one and we can definitely do that for you. So if you're interested, definitely just fill in the contact form and if you have a website domain, fill that in, put in some messaging in terms of things that you like, things that you're interested in exploring and creating a new website and we can get in touch with you. And in terms of pricing, basically the difference between us and anyone else that's doing website building is we do not want to lock you in a contract. It's $3.99 per month. It includes the build out, includes all of the ongoing maintenance of your website. And these are all the things we do, you know, desktop website, mobile website, the tablet website. We get your ssl, so your security certificate for web security, we do your hosting for you. All that's included in this price. You don't need to go get posting and a URL if you don't have one already. If you have one, we can just merge it together. You give us access to the backend of your domain. We also look really heavily at your local area, we look at the map, we look at different SEO words that we can really target and really make sure that we are able to get above your competition. And a lot of times that has to do with the fact that they are targeting very generalized keywords and we can get some more specialized ones and get an advantage over them and quicker than just trying to go after lawn care or mowing sometimes there's other keywords that we can go after that will beat them out faster. Instead of trying to go after a big market like all of Phoenix, for example, trying to make website and dominate the word landscaping in Phoenix is going to take a long time on Google, whereas we can get other specialized keywords to get around that and get higher in the rankings faster. And again, unlimited monthly website changes. Right. So if you have updated videos or pictures or banners, or you want to add a, you know, text, different text blurbs, call to action specials, promotions, you literally just have an email address where you can contact us anytime. And those are all updates that we do on an ongoing basis and we're always making sure it's optimized in terms of speed and design. But if there's things you want to add, text, content, images, all of this, you can just send that. And literally usually within a couple days that'll be updated, ready to roll, and we'll be able to get that for you. So again, $399 per month. There's no upfront contract you can cancel at any time. If you use this for three or four months, you're like, ah, it doesn't look good enough or it's not driving traffic or whatever, then you can cancel. And there's no fee, there's no contract you're buying yourself into. We take the upfront cost. We know it's going to take a good year for us to recoup what we spend in the development phase. But we are also very conscious and aware that you're going to love this. You're going to see the results after three or four months and you're going to really enjoy the fact that you're not locked into a contract. So we really believe in what we're doing and what it's going to do for your business. So definitely check out the website, check out the different example sites that we've already built and fill this contact form in. Our team will reach out to you, kind of do a consult call and you can directly sign up. If you're ready to go, you can fill in the information, give us already the payment and get up and rolling. This is gonna kinda put you ahead of the line. Instead of us taking a couple weeks just to contact you, talk to you, you fill this out, you're like, game on. And again, if you're not happy with it, you can always just cancel. There's no contract, so definitely encourage you to do this part. Fill in your name information, the three cities you want to target, we do an in depth analysis the tech team does in terms of what areas we want to use for SEO, where we can really dominate and then fill in your card information, get charged and then as soon as you do that, we're going to be contacting you, setting up a time to make sure that we get information that we need from you. And usually the process of building your whole website takes anywhere between four and eight weeks. And it's gonna depend on a couple things, mostly how fast you get information back to us. So when we ask for a blurb about lawn care services, like when you get that back, when we ask for pictures and we ask for information when our team does that, the sooner you can get that back to us, usually the faster our sites get built. And so four to eight weeks typically is how long it takes us to build the site from scratch. And that includes again getting your domain, getting your URL set up, and if you already have a website, we can go in the backend, make sure it's all connected. We do all that work for you, all the heavy lifting, we just need access to that backend domain manager. So I hope this answered some of your questions. Again, really encourage you to go to this tab here our work and check out some of these websites, click around, see what you like. And that way when you do sign up and you fill out the form, you submit your first payment for the first month. When we contact you, you'll be able to say, hey, I like Smith Lawn care's part that looked like this or Augusta's part that looked like this or Sunshine's and pieces and parts. And so you'll be able to get a really good idea of what you're looking for. And we'll be able to design that a lot faster. And again, usually to get ranking really well, first page of Google can take a few months. It really is going to come down to the size of your market and how many Google reviews you go out and get right off the bat. The more Google reviews, like a lot of Google reviews up front will usually get to the second page of Google pretty fast. And so really wanting to be able to focus on that is important if you don't have that set up. But usually like I said, three to six months is when we see first page of Google. We've seen it as small as three days, we've seen it as long as six months. Last thing and that is a lot of people ask, well what's the money going towards the 399, I'll be upfront and honest. About half of that goes into just the upfront development on an ongoing basis and maintaining and paying our tech team that you're going to be working with. And it's not directly working with me on these, you work with our tech team who directly work with me and I give oversight to, but we make about half, you know, $200 a month in profit after the first year. Again, it takes us about a year just to recoup the cost of building your. So we take a risk by signing you up, knowing that there's not a contract, you don't sign anything, a 12 month agreement or anything like that. We know the value this is going to bring to you, your business and the level of professionalism that this brings to you and your brand allows you to charge more. So if you're charging $50 per man hour right now and you are billing out 300 man hours per month, you're gonna easily be able to go from $50 per man hour to $55 per man hour simply by having this kind of a website that's professional and looks really good and is clean. You get leads from it, they convert. This is what you're looking for with great SEO getting on the first page of Google. When people click on you from native SEO, you don't pay for those leads. It's just organic traffic. And so if you're able to raise that $5 per man hour based upon simply the professionalism of this website, presenting your services in a very professional manner, increasing the value that we always talk about in the podcast, therefore being able to raise the price, you read that $5 for man hour and you're billing out 300 hours in a month, that is $1,500 to your bottom line. And so $400 a month is a bargain in my opinion. Even if you were solo and you were billing out 160 hours per month, that's full time, you working out in the field. If you just took that and were able to increase your prices by $5 per man hour, you'd immediately be making twice as much as you pay per month for this website. So I think this is an absolute deal. All the money we make from this, like I said, it takes us about a year to recoup after that. We use that to create more content for landscape business course, the podcast, my traveling, the studio, all the wages, as well as the equipment that we use for the studio to create better content. So you can expect another book in the next year. You can expect me to be able to create more content and we're hiring a full time media manager to be able to create more content for the community. So not only is it going to really help your business, it's going to really help the entire industry. And that's really the goal behind Augusta Lawn Care is to improve and raise the level of professionalism in this whole industry. So best of luck to you. Check out lawncarewebdesign. Com. If you have any questions, just go to the contact page and we'd love to help you out. Take care and have a great day.