Short excerpt from a YouTube video by Mike Andes answering how to advertise a lawn care business. Andes frames marketing as a time-vs-money tradeoff: when starting, use time-intensive, low-cost marketing because capital is limited; as the business grows and time becomes scarce, shift to paid channels (Google, Facebook, Nextdoor, YouTube).
Will says, when you market online, what ads do you use? Facebook, Google, etc, how effective are they? Since I'd imagine the click through rate would be slight. It's all a matter of time versus money. You know, your money is probably the limiting factor to your growth because you just don't have much of it. Now what you do have at that time is probably time. You have a lot of time on your hands. What you're going to want to do is do marketing activities that require time and not much money. Now as you grow the business, you're going to have less time on your hands and you have more money. And when that happens, that's when you're going to be wanting to try to spend money on Google and Facebook and Nextdoor and YouTube. So it's really a time versus money equation.
