Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Why Rich Customers Don’t Care About Price 🤯

20 Mar 2026 · 1 min

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In this video, home‑service expert Mike Andes explains that affluent customers care far more about saving time than about getting the lowest price. He argues that the “chicken‑and‑egg” dilemma of raising prices is resolved by demonstrating value through speed and convenience. Andes outlines concrete tactics for home‑service businesses to command premium rates: always answer the phone promptly, offer instant‑quote pricing that lets customers receive a quote, pay, and schedule without a call, respond to leads within minutes (speed‑to‑lead), compress the sales process to eliminate delays, and proactively schedule services before problems become urgent. By honoring the customer’s time, businesses can justify higher prices and attract premium clients.

Chapters

Raising prices is a chicken and egg dilemma. I can't raise prices because my service is bad. The best customer wants to save time, not money. So let's go over some of the examples of how you can save customers time. Well, first off, which 80% of home service businesses don't do, answer your phone. Instant quote pricing is another way to save my customer time because they don't even have to call me. They can just immediately get the information, check out, give me their card information, and bam, inside of my system they've accepted the quote and we're rocking and rolling. Speed to lead. I'm not going to wait 3 days after they email me. Compress all the time in the sales process as much as possible. And if you honor their time, they will pay you handsomely when it comes to prices that you're charging, because they don't even see as a problem until it's actually a huge issue on their property. You can get ahead of them by saying, hey, Mr. Jones, it's March 1st. Generally in March we do property cleanups. Would you like to go ahead and get one of those on the schedule? Here's your quote. That saves the customer time.