Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Will an F-250 Make you Successful... or Customers? #trucks #business #customers

23 Nov 2024 · 1 min

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Short YouTube video (spoken/transcript) by Mike Andes arguing that buying an expensive truck (e.g., an F-250) does not create a business — customers and contracts do. He advises allocating early capital to marketing to acquire customers rather than buying a costly vehicle that can leave you with no revenue. Key claim: a new truck with zero customers yields zero revenue.

Chapters

Do you really got a business if you don't have an F250 jacked up on some big oversized tires? The bottom line is a business is made of customers and contracts. Regardless. If you have a $5,000 truck or a $50,000 truck, the customer wants the job done well. And if you're able to do that at the beginning by spending your money on marketing and getting more customers, I recommend that instead of going into debt or spending all of your cash on a brand new truck. Because guess what? You can have a brand new truck, zero customers, and you make exactly zero dollars in revenue.