Mike Andes raised prices 27-28% at his shop after two years, lost 10 customers but more than doubled profit. He estimates a single email announcing a 15% increase could generate an extra $10K-$15K monthly.
27–28%
Two years
$90 to $190 (per hour)
About 10 customers
An extra $10,000–$15,000 per month
There's no doubt in my mind. If you raise prayers by 15%, you'll lose three customers, and one of them move really mad, and you'll have a bad day.
Right, but.
Then we double the profits. And then, literally, if you didn't do any budget hours, didn't do any software, you go hand more money to your crew. If I. If it was me, I would do more than 15% raise price, because you're gonna need to make some room for spring rush.
How much is that?
Like I would personally. So we, at my shop this year, we raised price by 27 to 28%. What?
Did you raise them last year?
We didn't. We haven't raised them for two years.
Okay, so two.
Years we hadn't raised prices. We raised prices by 27 to 28.
Like, what's the average hourly rate?
90 to 190.
200.
Okay, we lost 10 of our customers. We increased prices by 27, 28. Like, that more than doubled the profit. Dude, I think we can squeeze out 10, 30, like, 10 to 15 grand extra a month just by one simple email.
