"You chose this, figure it out!" - Episode 055

Welcome back. Another episode. Yes, sir, Seas with unfiltered apologies. We took, what, two weeks off, I think at this point. Yeah, So I was out of town and then we had new owner training.

Oh, yeah. Did we skip the week before that too?

Like I did the yard dogs, so I had the yard dogs on. So yeah, I tried to try to fill the gap. So we're, we're actually pretty darn close to a thousand subscribers, which is exciting. So, like 940, what's your main channel at?

170.

Okay, so got a ways to catch. Catch ya. But I was gonna start with this. This is not business related. This is not political. This is just a personal story from Lee. And I'm holding onto it because I've, I've been back from my trip for about a week, but I thought it'd be fun content for the podcast and get your opinion, maybe some folks in the comments. I was verbally threatened on my flight back from my vacation.

Oh, wow.

And apparently that's an FAA law.

Okay.

But I, you know, I was the bigger person, so literally and figuratively. And yeah, it was weird. So I was sitting next to this guy and there was, you know, the pilot makes their announcements before a flight. So my wife's on the aisle, I'm in the middle and there's a guy next to me. And you know, pilots like, hey, we're coming out. As we take off, all the pilots are saying tons of turbulence. So. So just be prepared for a bumpy ride. Once we get to, you know, up to cruising altitude, should be a smooth ride. And you know, it's pretty normal, but it was pretty rough turbulence. And I've flown a lot. It was up there in terms of roughness, didn't scare me or anything but bouncing. So I'm sitting there, I got a podcast in, I got my arms crossed. I'm very self aware. I know I'm a bigger guy on a plane, so, like I'm aware of my space. So I have my arms crossed and we hit like two or three big moments of turbulence. So I bumped into the guy next to me and I'm talking like that, right? Not like violent. I didn't elbow him. I didn't hit him. I didn't hit his phone or anything. He takes out his earbud and he looks at me and he goes, don't effing touch me. You don't want to find out what happens if you touch me again. I don't like being touched. And I was just like, first off I thought, like, this has to be a joke, in all honesty. And I'd love to hear your reaction to this. And I was just blown away. And I'm like, well, good thing I'm in the middle seat and this isn't my wife. That was like, my gut reaction was like, I'm glad I'm here. Not my wife, because she probably would have bumped into him too. It's very rough turbulence. And I just went whoa. Like, sorry, man. Like, what can I do? Like, I'm really sorry that I bumped you. It's just turbulence. Right. And he just rolled his eyes, put his headphone in and just, like, glared at me. And so it was a five hour flight and so I just sat there and made sure I didn't touch him. But I talked to some people afterwards and my dad. And my dad was like, you should have, like, instantly made a scene and like, turn the plane around because, like, he made a verbal threat and that's against the law. So what are your thoughts on that? So I've been sitting on that for a while. Super fun way to end a vacation.

But, yeah, I would not have the plane.

No. Right.

I wouldn't want to get to the destination. We had a plane turnaround the other day is so dumb. So I don't know. I would have. Yeah. I just rolled with the punches.

Yeah.

I had a flight attendant the other day. Like, verbally, they were, they. They were in the Right. So I just had to kind of. Well, yeah, I was on a phone call and we were like, going out to taxi.

Yeah.

And it was like a really important phone call. And so I just stay on my. On my AirPods. I wasn't on the phone jabbering. But she comes up, she just like stands in front of me, crosses her arms. I'm on the aisle and she's just like, you know, I could kick you off the plane right now. And in the most, like, Karen type of tone, like, wanting to assert her dominance. And like that first instinct of mine was just like, to, like, make fun of her. And I was like, no, no, no. Like, you're wrong.

Yeah.

And you don't want to actually make a mistake here.

Totally.

I'm like, I am so sorry. Yeah. And in my head I was like, you are such an idiot. Yeah. But I had to just, you know.

Yeah. Yeah. You're just taxing. So. Yeah. It was just, it was a weird situation.

It would never happen to me because I'm so small. Everyone wants to sit.

Yeah, totally. But, like, I'm. I'M self aware. Like, I'm not. I don't, you know, man, spread. Like, I don't kick my. Hey, this is my seat. I'm going to. I cross my arms most of the flight, and I just, like, I listen to a podcast and I close my eyes. That's. I'm a polite flyer. I'm very aware of myself. And it just blew my mind. And I was just. I don't know. And honestly, too, like, after you know, processing it, because it was intense, basically for a five hour. It was a red eye flight, so I had to stay awake for five hours because I'm like, I don't know if this guy's crazy. And, like, I got my wife sitting next to me, so, like, I don't want him to do something weird. So I'm like, cool. Now I have to stay awake and, and not touch him and, like, crowd my wife. And it just, it honestly just made me kind of sad. I was just like, what's going on in, like, his life that makes him so irritable? That, like, like, I would understand. Like, I don't, I don't. I don't understand yelling at strangers and swearing at strangers, but, like, if I would have, like, knocked his phone out of his hand, spilled a drink on him, that would warrant a little bit more of an aggressive. But, like, I'm talking, our shoulders bumped. And he wasn't like a small guy either, so it was just a weird situation. And it also just made me sad. So.

This.

This isn't a. This. That was an aside to something that I kind of processed on my vacation. And this is just Lee sharing. So feel free to add your comments. But, you know, people kind of have, like, a brand, right? And I, you know, you and I have had a conversation like, yes, this is a podcast. Yes, we're doing content. Yes, I would like to monetize this, but I don't want to be like, you know, know, famous or, like, have, like, a brand. But I do like that, you know, certain brands or certain people have, like, slogans or sayings. It's like yours is, you know, changing the level of professionalism in the lawn care landscape industry. Would you say that you have, like, other brands or phrases that, like, you want to work on long term? Or is that really it? Or is it going to shift to kind of change the level of professionalism and home services? Like, what's your thoughts on that for yourself?

Um, well, like, I've. I've recently added onto it and said, like, and make small business owners Rich.

Cool.

So that. Because I guess a much more longer term thing. Um, so, like, as time goes on, I'll probably lean more and more into that. But, like, I don't necessarily think, like, a slogan is super helpful, but I think, like, little phrases are like. Yeah, kind of stick to you.

Yeah.

And the more authentic they can be, the better.

Yeah.

And so, you know, like, I say, let's go way too much and, like, so everyone kind of picks up on it and, like, okay, like, instead of trying to, like, changes, like, this is, like, lean into it kind of thing, so we put it on the website and stuff like that. And there's other things I do that are, like, weird and little funky. And so I think just like, leaning into those, like, is not a bad thing when you're trying to brand yourself. Necessarily. So.

Yeah. So I always think about doing, like, I'm not a business owner, but I'm in a business ownership space. Obviously. I coach business owners. I work with business owners. You know, I work with you at what we would consider a pretty aggressive startup. So I get to see a lot of business ownership. But I was like, I don't want to be, like, cheesy and, like, have, like, a personal brand that's, like, about, like, business ownership. Because you come up with slogan, be fake. Yeah, I did. I kind of did. But it was more of a, like, what. What are the ways in which I want to live my life? Right. And like, you know, a business have core values. Right. Or in your family, you might have, like, family rules or like, this is like, you know, you and I are both Christians, so it's like, there are verses that we hold to. Like, you know, my wife and I have, you know, like, paintings of verses in our house. Like, things that you live by that are like your creed, your ethos, whatever. So I was talking with my wife on vacation, and then that situation happened, and I kind of finalized it. So you want my new.

Are you for sure it's this.

I'm pretty darn confident. All right. And I think it summarizes a little bit of my professional career and just how I feel about the world. Yeah.

Because I have a longer one that is more encompassing.

Yeah.

Like the one that is public is that.

Yeah. So, like, you. You like a mission statement, right? So there's like, kind of like your branding statement or your slogan or your ethos, and then there's like, a mission statement. This is just my. My ethos. All right. This is it. Work hard, be good to people.

Yeah.

And I know it's like overly simplified. But I'm like, I feel like that is what I have tried to do aggressively hard for the last few years. It's just like I want to work really hard and I want to be good to people. And be good to people means don't yell at strangers on an airplane. It means don't talk about a coworker behind their back. Like, if you have a problem with them, talk to them about it. Talk to hr. Like, talk to your boss. Don't like, slander people behind their back. Don't accuse people of saying something that they didn't say. Don't, don't. If you misinterpret something, don't jump to the worst conclusion. You know your customers, if they're yelling at you, like, be good to them, don't yell back. Right. I think there's just a lot of darkness, sadness in the world that like, why don't we just try to always default to just being good to people? And also if I work hard, like, then I don't have a reason to feel like people can attack me. Like, like if I'm focusing on my game, what I'm trying to succeed at in life and be good to people, like, I can't be pinned as a bad guy. And that's not, you know, that that's self serving. But I don't want to necessarily say like, oh, I want this to be like my image. Like, people know that Lee works hard and he's nice to people. Was that the worst way to be known?

Right.

And I think if more people were just like, it's kind of inward facing. It's like work hard, focus on yourself and like do what you need to do. And then it's comma, be good to people. It's not. And be good to people. It's like those two things can go together. It's like you focus on yourself and while you're doing that, also be good to other people. So that's my, my personal brand. I don't know what your thoughts are on that.

I think you can improve it.

Yeah.

I think either a playing, being playful or getting more specific. So for example, you could do like, be good, do good. Right. Something like that is kind of more catchy.

But I like the work hard.

Right. Because that means be good. Like just be good.

Right. But I think for me it's, it's like I'm thinking, I'm trying to make it hard.

Be great, do good.

Yeah.

I'm just saying I think, I think there, I think It's a good. I know where you're going from going to, but I think it's. Sometimes everyone looks at it differently, right? Like the question is like, is it something that you can recite in your brain? And it is like the standard for what you do. Right. And if that's specific enough, that's all you need. And so, you know, good is just the interpretation. That's the part where it's tough. But the same thing is professionalism. And raising the level of that is also pretty vague too, right? So it's like, how specific do you want to get? Because then it starts to get where you can't use it in most scenarios. But that one's nice and broad because you could use it in basically any scenario.

Well, and I like to be good to people because be good is. Well, that can also be like, well, I'll be good to myself, but that can be selfish. Interpret it as being selfish. Whereas it's be good to people or be good to others. I don't know because of, like I'm saying there's just, you know, people are sad, there's darkness in the world. There's like, people are going through stuff you don't know about. And like, we just jumped to conclusion so aggressively sometimes that I want, you know, kind of my mission statement or whatever to be like, no, but like, let's be good to people. Like, one thing that, you know.

I'm just kind of sharing, honestly, because I'm processing all this and I had a week to process while I was gone, is like, I can be pretty darn thankful that I was raised to, like, just not talk negatively about people. And that was, it's all credit to my parents and the way I was raised and my youth pastors, things of that nature. And even when you and I have closed door meetings that are unfiltered, like, I, I will catch myself if I start to say something overly negative and you will too, right? And it's like, but we do that in private and people will slander others in public. And I don't want anyone to think like, I'm thinking about a specific situation. I'm just thinking about the world in general. And I think that that's something that, like, we can espouse to other people more aggressively. So it's like, be good to people. Like, if that's my mission statement, my ethos. And it's like, okay, I know. I, I hope that people would interpret it as like, we can trust Lee because he's going to do well.

By us.

Does that make sense?

Agree 100%.

So you body those things.

So I would say that in the past couple months, you've really stepped up in a lot of areas. Thank you. And so even like last week when we had like a leadership meeting and we were all profusely debating things. Yes, that was good.

Which is one of my favorite moments we've had in a while.

From opposite ends of the room.

Yeah. For some reason yelling. Yes.

But it was good all angles. I appreciate you stepping in the past couple months.

Thank you. I appreciate it. Yeah. So that's something I'm working on. Maybe I'll add it to my email signature or something.

Who knows?

Maybe we'll add it as a slogan.

Or on the podcast or something. But yeah, just something I've been working through. So, yeah, that's that. That was just going. Some insights from Lee, if you will.

Okay.

I figured I would love to get. You know, I know we do this sporadically, but people want to know. Just a copilot update. You know, we took a couple weeks off. We haven't talked about it for a few pods, so it's probably been like at least a month since the folks have maybe heard some of the maybe deeper or behind the scenes things. Obviously, you know, you do have ATC and you have the live streams every day. One thing I was going to say is a pro. We can start with this is at your Bellingham location. We have sent out thousands of text messages in the last couple days, and it has worked fantastically. So what are you guys kind of working on at Copilot right now? We're. What's in the short term timeline? Like, what have you guys seen with, you know, especially businesses scaling up, ramping up with spring? What does it look like for you guys internally?

Yeah, it's still not great. Okay. Yeah, it just like when there's 5 million lines of code and there's a problem that is systemic, almost everything has to be touched. And so we've fortunately stabilized the more core elements like email, text messaging, like those basic elements. And then like last week, we quadrupled the size of the database to make sure that during spring rush, it's snappy and things like that. But there's just still so many issues. And so we're doing a lot of stuff. It just. I hate it because, like, everything that we're doing, like all the work we're doing is no one's seeing the results, but it's required. Like, you can't just be like, okay, let's like rewrite 5 million lines of code. It would take a year, maybe two years to really redo the whole data, like the whole code base. And so yeah, like it just, there's just, it's still a lot, dude. I know every issue with the system and like, I know the pressure on the teams and it's still not great. So I told the members like a couple weeks ago, I said, hey, like this is one to two more months of this at least. And then it's going to be like two to three months when we start actually getting back on track in terms of our feature development because we have a ton that's like 67% done. And then I'd say like probably four to. I said like probably about four months before we are back to our regular scheduled program, which is like every week we're releasing and we're back on track. So it's not fun. I don't enjoy it every single day. Still just horrible. It sucks the life out of me, dude.

Yeah. So, yeah, we don't have to talk about it if you don't want.

No, I don't mind if you have specific questions. That's like the general.

Yeah.

Thing of it. But yeah, that's still where it's at.

Yeah, I didn't really have specific questions. I personally just like to get the update. I like to see what you guys are working on.

What would you say is the biggest kind of thorn in your side right now with the copilot team? Is it just the fact that it, you. You have the path, it's clear. But there aren't. There's no fast visible or low visible results and there's no quick way to do it. So it's like people just have to trust and be patient.

Well, yeah, hopefully. Hopefully, like I have full confidence because I know the team, I know the plan, the direction. Like, I know the long term vision. But like, I don't blame people in the short term to lose confidence and that. So.

Like the only thing I can look to is like other founders have gone through the same thing, other companies have gone through the same thing and then now, now they're respected and like we all forget about this phase.

Yep.

And so I've done my best, like, even though it stinks, to like really try to document what I'm going through now and like what we're learning and what we're changing and all that garbage and like maybe one day I'll share it. Like there's still videos.

Yeah.

From a few years ago. I haven't Shared.

Yeah.

Not like before copilot stuff, but these ones are, like, the most recent, so they sting it so hard to document when you're going through. And so. Yeah, anyways, it just. It's still tough. It's still really rough if I think about it. So I have to have certain, like, boundaries.

Yeah. Yeah.

So I can go to sleep.

Yeah.

Like, if I get into bed and I think anything copilot, I'm not gonna sleep that night. So first off, if I was going to a therapist, they'd be like, you should get rid of that in your life.

Yeah, totally.

But that's just the truth, because my brain starts going. I come up with solutions. Should we do this? But a lot of it just comes down to, I can't fix these problems because I can't actually fix lines of code. There is no fast way to do this, and you feel so helpless. But you have a plan. There's other people you have in place, and you trust them, et cetera. But there's no fast way of doing it. So we're hiring all sorts of people. We're bringing people that have done this before, all the rest of it. But, like, every single one's like, yeah, this isn't gonna happen, like, in a couple weeks. I'm like, sick. And so it just makes me mad.

Yeah.

I was gonna say to that you had mentioned in kind of an internal meeting we had. I don't think you'll mind sharing this. That. But you were just basically saying that, you know, just because you put in long hours doesn't mean, like, you're gonna get results necessarily. Obviously take that in context of things. Greater conversation. But you said, you know, you have it to step back and realize, like, maybe you working full days, seven days a week isn't the most productive things for your business.

Oh, that was internal mic minutes. Yeah.

So is that. If you're okay with sharing that.

Do you. So do you think that is, like, a belief that you have to have with copilot right now that just. Just by staring at screens, just by clicking around, you're not actually getting anything done, but you're working on it versus trusting the process and letting your devs and your team work through the problems that, you know, will have certain timelines.

That one's different because I physically can't jump in and do the work. When I was talking about that, I was more or less talking about, like, just me even being in the office is not a great use of my time now. Like, me just being able to sit and think sometimes it would actually be more beneficial for the company at large.

When you say sit and think, let me cut you off there. Is that, like, let your mind wander. Okay, here's a problem. I want to think about it, or do you just kind of sit and let it happen?

I don't know. Like, I just think that. I know that, like, for example, our conversation we had last week. Right. Like, things like that. I think I should have come up with that sooner.

Fair.

And so I think sometimes because, like, I'm just in the treadmill of operations and there's benefits that, like, I'm pretty. You know, I know most aspects of the business, but as you get into scale, like, you just start to. It's not the best. Like, if you think about all the team members that, you know, we hire and things like, getting them, like, it's more beneficial to each of them if I spend more time, like, thinking strategically and thinking about, like, things that we talked about last week and, like, coming up with, you know, ways of promoting Augusta, promoting Copilot, like, thinking, like, breaking what the current mold is. I don't know. But even just getting aside, like, just being able to process stuff, and then. I don't know. I don't know. I don't really know the answer to what thinking looks like. I just know that me making one really good decision is probably better than a month inside the office, like, doing meetings and talking to people and that sort of thing. But you also need that information, like, the intel of all those meetings and things to know what to think about and what problems to solve. And so I've been trying to make where I'm. When I'm flying more into thinking time. So sometimes it's just like. Is if I had the remarkable. But something I don't know what to think about. Like, I know operationally we're doing and we're pretty quick on making decisions, so it's not like I need to, like, think about a decision. It just more or less like, stepping back and being like, how do I think about this? Like, from a different angle.

Yeah. Think about the strategy, the implementation, the tweaks, those sort of things. Yeah, yeah, yeah. And I think in a kind of slightly related, but stepping into more my perspective, that conversation we had last week, I'm thankful it happened. But. But there are times where I feel like I don't want to bring those topics to you because I know you have so much on your plate. But then at the end of it, I was like, that was extremely fruitful. Not Only for us to just, like, debate it and, like, all get on the same page, but also, like to produce a result that will hopefully help others. So that's tough for me to want to bring you those thought exercises or, hey, this is something I want to talk about. I don't know where it's going to go, and I don't even necessarily know why I'm bringing it up, but I think it will provide value if we discuss it as a team. Does that make sense? Yeah, because it felt like all of our thoughts were being formed as the conversation happened. It wasn't like, here's a topic. You have an opinion, I have an opinion. Let's debate. It was like, hey, here's something I've been working through. What are your thoughts?

Yeah.

But it's hard for me to want to bring those to you when I know you have a lot on your plate. But if those exercises help you, then maybe it is a positive to bring those to you. Does that make sense?

I agree. And that's why, like, you know, down the road, having us all in the same building is important. It's just like, yeah. Collisions of you and I and, like, Liz and I and being more together is important.

Yeah.

To have those discussions more often.

Yeah. Cool. You mentioned, dude, you're bringing all the.

Dirt from my internal.

I'm sorry, I don't know. We're just rolling with it.

So internal mic minutes for those who don't know is basically once every month or two, I'll do a video for all of the internal team. So everyone that works for Copilot, Augusta, et cetera. And it's what we is a spin off of Mike Minutes Mastermind, which is for all the owners of Augusta Nation. This is, like, internally.

Yes, yes, you mentioned.

And it was a doozy. It was like, 30 minutes long.

Yeah, it was 33 minutes.

Yeah.

I had to work through it.

So you mentioned, like, okay, if I go to bed at night and I think about copilot, I'm not gonna sleep. And you said, if you talk to a therapist, they would be like, you need to get rid of that. Cause that's not bringing joy or helping you in your life, if you will. Nick Davidson, one of our owners inside of Augusta, posted his quote of the day yesterday. Did you read it?

I think I saw his, and I did. I read it. I don't remember it.

Okay. He said, I have a theory that chasing things that scale caused you to need therapy. And the therapy is chasing things that do not scale anew. I don't know if that's a philosopher, but that is who it is credited to.

Okay.

So I just, I told him that. Something to chew on.

Is that what you typed back?

That's all I said. I just. Yeah, that's my. That's my comment. Going to need to chew on this one. And then Ken Lynn said, wherever you go, there you are confusion.

I don't know if you meant Confucius or if that's like a bit, but yeah. And then someone else said, I feel. Ryan Payne said, I feel like everything can scale, even degeneracy.

Interesting. What are your, what are your thoughts on that? I have a theory that chasing things that scale caused you to need therapy. Sounds like you would agree with that.

I think.

I think anything inherently viral will spread. Like, I don't necessarily. I don't know if it's like osmosis, like it's going to happen.

Right.

And so like if a product is significantly better than other products, it will scale. If an opportunity like in business is better than every other, like an ad is better, it will scale simply because it's. If it's in a viral atmosphere, like Covid spread because it's viral. Right. And so the ability to be able to say like something won't scale. I'd have to think about that.

Yeah. And I think it's the interesting thing. You're. You instantly went to the business perspective on this quote. I also thought, well, from say a personal perspective or. Well, how do you define scale? Because I have a theory that chasing things that scale cause you to need therapy, which some people would vehemently disagree with me on this. But I would say my relationship and my marriage with my wife scales. It scales in the sense of we grow more mature together, we grow closer together, more intimately together.

It's defining scales of.

So like, that is scaling. It scales my relationship skills, it scales my communication skills. It scales our bond and our trust.

I think in this, in this connotation, he's probably scaling like more people, right?

Yeah, yeah. I just took it like if you.

Had to scale your relationship in that regard, you would need therapy.

Yes. Yes, that is accurate. Yeah. Right.

So definitions of scale is.

Yeah, yeah. So I think this is probably a quote around business. Obviously. It was posted in the augustination business owners group. Right. So I just took it on a personal level. I was like, okay, I think I see it from a business level. What about on a personal level? I think I disagree with it because things that are worth scaling relationships, let's say with one person hopefully shouldn't cause you to need therapy. It should make that bond stronger and make the scale better, in my opinion. So I just thought it was an interesting quote. And the therapy is chasing things that do not scale. So just get rid of, I don't.

Know, sometimes therapy, it's therapeutic to see something grow.

Through the pain despite the pain. Yeah, yeah. Like, yep. This just depends on what you're trying to accomplish with this. Because, like, it's a matter of, like, okay, well, in that you have now an infinite loop. It's like, okay, you chase things to grow, and then that allows you. You get a therapist and they say, okay, do things that do not grow. Well, if your desire is to build things that grow, and I'm. In this case, I'm defining scaling as growing.

Right.

Like, then, like, are you going to live an unfulfilled life if that's what you're yearning for? Right. I think there's a balance of. There are things in life that should not scale, like your relationship in terms of size.

Yeah, yeah, yeah.

There are things in life that you gain fulfillment by scaling, like, impact to others.

Right.

I'm not happy to only have 150 locations of Augusta. I don't think that that fulfills what my desire is and for the size and scale of what we want to do. So. So do I need therapy to get to a thousand? I could care less because it brings fulfillment. And so I think some things in life, I think if I was to make this quote, it'd be like, some things are meant to scale. Others are not meant to be scaled.

And it's like, figure it out.

Yeah.

So, okay, so things. I think gaining value in things that don't scale is a skill that should be honed. Right. The ability to sit next to a stream and, like, concentrate or, like, you know, let your mind go. Like, not be on your cell phone. Just like that doesn't scale. Like, sitting next to the stream doesn't do a lot or grow anything. Right? Yeah, but it shouldn't. Like, that's all it's there for.

Yeah.

But I do believe there is. There's fulfillment in seeing things grow. Otherwise, why you only. You only have two kids. Why do you need three? You're scaling your family.

Yeah.

Right. Do you need therapy? Because it probably. But.

You want to have the growth.

You want to.

So growth causes pain. Growth sucks, Cash.

Yeah.

And so, like, it causes pain, but it's like, what's the end result? There are some things. You will take the pain and you'll take the need for therapy because you desire the end result of scaling.

All right, well, good quote from Nick Davidson. Thank you Nick for the thought provoking comments. How do you feel on a personal level about therapy? Let's talk, you know, business ownership first. So like business owner stressed out. You know, we talk about coaching, we talk about networks, communities, things of that nature. But like sitting down one on one with a therapist, maybe a therapist that is, you know, trained in helping like corporate executives or business owners. What are your thoughts on that? And like where do you see the line being drawn from? Like, no, someone doesn't need therapy. Like they just need to work on their own stuff and fix A and B and they'll be fine. Versus like hey, you might need therapy or you might need therapy. Like what? Where's the line for yourself in general?

Like, if I had to, like I'd probably, I don't have like huge amount of positive emotions towards it because like the business model of a therapist is to keep you in therapy and I don't like that. Like I would rather like for example, if I have a problem, if you solve it, I will give you money. Yeah, I like that better. And so, and like having a direct correlation of like being able to measure progress here, that's really tough with their. I know for somebody what really serves them well.

Yeah.

And so like that's why I don't say anything negative about it.

Right.

There are some people that like, they say like it saved their life and all that. So like, hey, fantastic. For me, I usually boil down most of those sort of relationships. If I'm giving someone money, I'm going to boil that. I do have a return on that money.

Yeah.

And if I don't have a return on the money and I feel like this is like an ever ending cycle, I'm kind of tapping out. But there are people that really have things to work through and like they need to go through a certain process. But I just don't understand sometimes when people go for years and years and years and like they don't change.

Yeah. And I want to make sure I'm very clear. Like I want at least right now to be more kind of, you know, for like business owners, things of that nature, like personal, like there are genuine personal traumas that like I am 100% pro therapy. I want to be very clear on that. I know you are too. But like from a business owner's perspective.

Just dealing with stress.

Yeah. Like stress or you know, like time management or the business sucking cash.

That's the Life you choose to live. Yeah. If I didn't want to have copilot, I would have done what I said two years ago and not never opened this because I knew it was a can of worms. Yeah. Right. So, like, I don't have to do that. I decided to do it. So, like, do I need a therapist to get through it? No. If you really don't want to have that pain, don't pick it up. Right. If you don't want to have the pain of sore muscles, don't. Don't pick up heavy weights. It's not rocket science. And then if you're like, well, I must get through this okay, that's when it's like, okay, do you need support in the short term to get through a painful time? The thing with business is just fix the problem in the business and the.

Pain will go away.

And so for me, it's like, even though, like, I have a coach, like, we don't talk about therapy type stuff very much, but he'll bring stuff up occasionally based on what I say. And it's more a matter I think of, like, what is the root cause of the issue? If the root cause of the issue is I have trauma or I have like all this stuff. And again, trauma is like a word I'm not a huge fan of. But like, yeah, you know, these type of things. Like, then maybe you need some help getting through that personal. Again, personal thing. Right. But when it talks about like the business, business is an optional thing. No one forces you. Like, you are forced to have certain parents, you are forced to have a family, you are forced to go gone through things in your child.

Totally.

Those are things that you can't get away from. Yeah, but. But you can choose business fair. And so I don't think that's like, well, I need the therapist to get through this in business, maybe in the short term, but if I need them long term, it's like, just drop the business. Right. And so, like, it's just, you have choices and I have chosen to do this. And if I did not want that pain and I felt that the pain was greater than the reward of where I want to go, I should drop the thing. And so.

In general, not a huge fan for business owners. The problem is too, like, if a therapist is really good at business and can actually help a business owner, guess what? They have a business of their own. Right. It's rare that someone doing therapy is going to be able to answer my questions in business. And for me, I'd rather spend my Time getting business therapy.

You're right.

From an entrepreneur I'm paying a lot of money for to be able say, like, here's what I did in that situation, and this is what you should do. And like hiring consultants, like, as much I only like consultants. I like employees of current companies that I admire and have gone through what we've gone through.

Yeah.

That's what I'm currently hiring. Like, I know these people have seen this before and they give you that reassurance, like, hey, you're going to be fine. We've gone through this before. Okay. Someone's seen it, done it, and, like, they're. It's going to be okay. And here's the solution and here's what we're going to have to do to fix it. For me, that's a better form of therapy.

Yeah.

For other people, they want to talk about other stuff.

Yeah.

Right. I just want to know that the problem's being solved. Because if the problem's solved, I don't have the pain. And if I don't have the pain, I don't need therapy.

So what would you say? Given, like, you know, you've been pumping out a lot of turnaround videos, which.

Is a very different episode. Dude, we went from, like, politics to this. Yeah, yeah.

It's, you know, we're getting. We're getting in our feels today. So with the turnaround videos you have, you've been doing a lot recently, and the content and quality has been fantastic. So shout out your media team for that.

This Friday is a little different.

Okay.

Oh, no. Next Friday, the Friday after.

In terms of the quality, Very different.

Yeah, well, kind of the quality, too.

Yeah. Okay.

Because we only had one person on the shoot, and then. And then it was no B roll and it's this call center, all virtual team members. And it was more like the. The dynamic was like the drama is around the marriage and not really the business. So we'll see how it works.

Yeah, well, no, you're good. So kind of to your point, basically, like, hey, you. You chose business, you know, so you can exit any time. Like, you chose this. So you have to embrace it, if you will, and that you need to make the certain logical decisions to get through whatever the problems currently are.

I feel like I'm in therapy.

Yeah, it feels. It feels like when you watch the turnarounds, the logistical.

Changes are obvious. To fix the business, like, from a viewer's perspective, we try to make it that way. Yeah, right.

If we made it as sometimes as confusing as getting into the weeds. It would be too long of an episode.

100%. And I know it's, like, a huge credit to you and your team and how you set up the episodes. Like, I don't want to negate that, but the way you present it, the viewer can quickly and easily see the logistical issues in the business. But I feel like 99% of the time on those episodes, you are dealing with their personal issues. Therefore, you are a pseudo therapist.

True. Dude, there's one coming up. I tell him he needs to go find a girlfriend.