Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

You Don't Recruit Great People You Attract Them

10 May 2026 · 1 min

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In this segment, speaker Mike Andes argues that true business success comes from owning a company with a strong culture and high‑quality, full‑time employees rather than relying on contractors or focusing on a quick sale. He emphasizes that long‑term ownership provides a dependable, rewarding experience and that attracting top talent is essential for delivering excellent client service and sustaining growth. Andes references a historic decision at CityTurf, illustrating how the company chose to elevate its hiring standards to win in the market, reinforcing the idea that stepping up talent acquisition is the pathway to building a business one wants to own for the long haul.

Chapters

It's like, how do we get the next level of people inside this business? And so much of owning a business over— like, selling a business is great, but selling can also be a little bit overrated. There's something to be said for just owning an incredible business that makes really great money. You get to work with a lot of really awesome people, and it just keeps growing, and it's this dependable thing. That's a great thing, like, to get that gift in life. And so if you fast forward, Which business do you want to own? The business with the great culture, high quality people, you know, the people that are going to take wonderful care of your clients, or a bunch of, you know, contractors running around. It's like, I just like, if I, if I want to be in this game for a long time, I want to own the other side. And, you know, back to the decision CityTurf had to make a long time ago, it wasn't really a debate about contractors back then. It was like, hey, we've got to step up our game so we can get all the best people because that's how you win. But more than that, that's how you get to own a company that you want to own for the long term.