You Have The Reports… But No Clue What They Mean

In this interview segment, Mike Andes asks Speaker B to identify common red flags that appear when reviewing profit‑and‑loss statements and QuickBooks reports for small‑to‑medium businesses (roughly $1 M–$5 M in revenue). Speaker B explains that many owners already have a bookkeeper or CPA but lack the financial literacy needed to interpret the reports. Key issues highlighted include: (1) owners receiving monthly reports they cannot act on; (2) confusion caused by seasonality, especially in industries like landscaping, leading to misleading month‑over‑month versus year‑over‑year comparisons; (3) misunderstanding net income versus cash availability, illustrated by a case where a business owner reported $300 k net income but could not locate the cash because he was taking large owner distributions that appear only on the balance sheet, not the P&L. The discussion underscores the need for accountants to not only keep tidy books but also educate owners on where to find cash, how to read balance‑sheet items, and why figures may differ across periods.










