Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

You need to pay attention to your Customer Acquisition Cost!

6 Mar 2024 · 0 min

Watch on YouTube

0:20

Short YouTube clip (speaker: Mike Andes) advising businesses—especially subcontractors—to calculate and monitor Customer Acquisition Cost (CAC). Emphasizes efficient marketing and meticulous lead tracking to know how much must be spent to acquire customers sellable to subcontractors.

It's important to know what your customer acquisition cost is if you're doing any business, but even more important when you're doing subcontracting, because you need to know how much you need to spend in order to get a new customer that you can then go sell to a subcontractor. This means that you'll need to be efficient at marketing as well as track every single lead and where it's coming from.