Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

You’ll LOSE your BUSINESS, if you forget WHY

21 Feb 2025 · 0 min

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0:06

Short excerpt from a YouTube video "You’ll LOSE your BUSINESS, if you forget WHY" (host: Mike Andes). The snippet records a conversation about expected 2024 revenue (~1.2, per Speaker A) that quickly pivots to personal motivation: the guest explains they realized work was taking too much time from family, undermining the original reason they started the company. Mike Andes emphasizes clarifying and aligning your business ‘why’ (e.g., spending time with family) and optimizing the business to protect that goal.

And so revenue for 2024, what do you think that's going to land at?
Probably, like around 1.2. So about the same.
Yeah.
You know, it was like, only in the last six months that I realized I just can't handle it. And, you know, I was taking too much time away from the family, all that. Yeah. Felt guilty, you know, because the whole reason why I started this company is to spend time with my daughter, my family and all that, you know, so, like, if I notice, I'm, like, just working and, like, asking my mom to watch my daughter, you know, it's like, that doesn't make sense.
Success looks different for everyone. Getting really clear about why you started the business and why you continue to grow the business is many times the thing that will keep your head in the game. When you want to quit, when you want to throw in the towel, then we should optimize everything in the business to ensure that that why that goal of spending time with the family is accomplished.