Mike Andes shows why a 70% close rate masks a real problem: conversion rate under 1%. Doubling conversion from 1% to 2% would double customers without spending more on mailers. Fixing the middle of the funnel matters more than celebrating the bottom.
Right now you are paying for mailers. These are, let's call them clicks. They're coming to your website and there is a filter, 'cause down here we want customers and we can determine our customer acquisition cost by how much we spend to get the clicks and get customers at the bottom. But in between here is conversion rate and there is close rate. Right now you get a really great check mark on close rate. You have 70%. This conversion rate is the part that I would guess is less than 1%, meaning that by saying, hey, I've always, you know, depend on the mailers. Great, keep doing it. But if we can just move this from 1% to 2%, you will double the amount of customers you're getting at the bottom. So like, we don't, we don't need to change anything besides conversion rate and it goes from 1% to 2%. You double the business.
