A short YouTube monologue by Mike Andes arguing that "OPO" (other people's opinion) causes many small-business failures, especially among young entrepreneurs. Andes defines OPO, explains that business decisions are often improperly driven by others' opinions rather than market data, customer feedback, or financial needs, and insists that businesses don't benefit from others' changing, cheap opinions.
Today I'm going to be talking about opo. What is opo? It's other people's opinion. This is many times the one thing that I feel is the leads to the downfall of many small business owners, young and old alike, but especially young entrepreneurs. And that is they make business decisions based upon other people's opinion. Instead of looking at what the business is needing, instead of looking at market analysis or the numbers or what their customers are saying, they will make business decisions based upon other people's opinions. You can begin to think about other people's opinion, and you base your business decisions based upon that instead of actually what is correct and right for the business to do. Guess what? Your business does not care about the opinions of other people. Your bills are not paid by other people. The opinions of other people are cheap. They change often, and they will not allow you to succeed.
