Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Zach's business goal and what he needs to do to get it...

25 Apr 2024 · 0 min

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A brief transcript of a YouTube conversation (Mike Andes interviewing Zach) about Zach’s business objective: to "make a lot of money" so he can provide for his family and enable his wife to stop working next year. Mike reframes the goal as positive and notes strong customer retention — "not a single customer left" — and suggests raising prices could double output, implying perceived customer value exceeds current pricing.

What's the objective of the business?
Make a lot of money.
And what for? What's the objective of making more money?
Oh, I mean, set my family up. I want us to have a great life and have everything we need. And I want my wife to be able to stop working by next year so she can just focus on the kids. That's like the ultimate goal.
Doesn't sound greedy to me. Making more money is not more greedy. The objective of the money is to do a lot of very good things.
No, it's true.
And the fact that not a single customer left means that they see the value far above what you see it as. We double output if we raise prices.