Morgan GillisFounder & Owner of Client Success Solutions LLC

High-Level Content Reaches Everyone

17 Aug 2026 · 1 min

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In this monologue, the speaker argues that publishing high‑level content—material that addresses advanced topics or impressive results—serves a dual purpose. It resonates with seasoned audiences while still being accessible to beginners, thereby expanding reach. Conversely, low‑level content only appeals to novices and fails to attract aspirational viewers, such as those aiming for mastermind programs. The speaker illustrates the strategy by citing examples of posting about businesses achieving £30‑40K monthly revenue; even if a viewer’s personal goal is £5K, seeing such high‑value outcomes builds credibility and convinces them that the speaker can help them achieve smaller targets as well. The overall message is that positioning oneself with high‑impact results broadens audience appeal and strengthens sales objection handling.

Chapters

If you post higher level content, you're going to speak to the people that are at higher levels. You'll also speak to people who are at lower levels. But if you post lower level content, it's only going to be here and you're not going to hit the people who want to go to the mastermind because there's definitely stuff that you can post that's relevant to someone who's super far along and someone who's a beginner. Sales objection handling stuff that's relevant if you've taken like one sales call or if you've taken like 3,000. I post about people hitting £40,000 a month and £30,000 a month. They might not have this goal, but if they have a goal to get to £5K, then they're like, oh, if she can get someone to £30K, she can get me to £5K.