Three ways to book calls: run ads, post content constantly to stay top-of-mind, and use DMs. You need to script more, test weekly, and pull all three levers together instead of waiting for something to go viral.
I call this the call booking triangle. There's your ads, there's your C for content, and then there's DM for DMs. These are the 3 things that in this funnel go into us booking calls. Well, we got to test more ads so we can spend more on ads, which means I need to script more content that could be an ad and test that shit every week. And then the content is another thing because it's just more middle of funnel stuff that like every time someone opens their fucking app, they see my face, they're like, goddamn this chick. So I'm probably going to try to crank that up. And then also like we can crank DMs, but we're just trying to pull all the levers that we can. There's a different type of content where it's like, I'm not aiming for this to go viral. I'm aiming to support my sales process in the middle of the funnel.
