Simplicity And Speed
19 Aug 2026 · 1 min

0:35
Speed beats complexity. Ship work daily instead of weekly to outpace competitors seven times over. Keep ads simple so clients can run them fast, and respond to messages immediately to stay ahead.

Speed beats complexity. Ship work daily instead of weekly to outpace competitors seven times over. Keep ads simple so clients can run them fast, and respond to messages immediately to stay ahead.
We ship end of day rather than end of week. You know, if you just like ship things by the end of the day instead of by the end of the week, you're literally going to be 7 times faster than everyone else out there. You think that's a competitive advantage? You know, one way that we do this is currently the ads that we run. We don't run crazy complicated ads and it's simple and people do it and that's why they get results. But if we did overly complicated stuff, sometimes people cannot do that and they don't get results right. Or speed, super important with client communication, getting back to people quickly so that they can ship end of day rather than end of week. Or if you're doing DMs, speed to lead.