S1EP10 - Why Mess with My Maternity Leave with Sona Shah

25 Mar 2026 · 34 min
Episode

25 Mar 2026 · 34 min

0:00

In this episode of The Capital Flex, host Naseem Sayani interviews Sona Shah, CEO and co‑founder of Neopenda, a med‑tech startup that builds wearable vital‑sign monitors for newborns in low‑resource settings across East Africa. Sona shares the company’s origin story—from her early experiences teaching in Kenya to a biodesign course that sparked the idea of addressing high newborn mortality in emerging markets. She explains Neopenda’s product, NeoGuard, its regulatory clearance, commercial launch in several African countries, and impact metrics (over 50 hospitals, 50,000 monitoring hours). The conversation then shifts to the unique fundraising hurdles faced by a female‑led hardware company targeting emerging markets, including the capital‑intensive nature of med‑tech, the need to educate investors, and the bias that women founders often encounter. Sona recounts two painful episodes: (1) a trusted investor failed to wire promised funds during her maternity leave, leading to a cash‑flow emergency and a truncated leave; (2) an investor sent inappropriate, sexually charged messages after a networking event, prompting her to report the behavior to a senior female executive at the firm. She reflects on the lessons learned—being persistent, insisting on wire‑transfer timing, building a network of supportive investors, and maintaining rigorous closing processes. The interview concludes with advice for founders (focus on a problem worth solving and cultivate a strong network) and a call to action: Neopenda’s community investment round on WeFunder, seeking capital, expertise, and connections to scale the technology globally.

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