Are you utilizing AI to the max? 🤔#personalbrand #ai #entrepreneur

12 Sept 2025

Watch on YouTube

A short YouTube monologue advising business owners on practical first steps to use AI effectively: gather and document available data (customer testimonials, messaging, customer voice), define the business offer, ideal customer profile, and unique positioning versus competitors, then refine core messaging before building communication strategies or content plans.

You open up Claude, and you start a new chat. And I'm like, okay, where do I start? The first step that many people do skip when it comes to using AI properly is really spending time to gather the data that you have, document your customer testimonials, your messaging, even customer voice, right? So how do people talk about your brand? And then now you start saying, okay, here's what my business is about, here's the ideal customer profile that I'm trying to target, and here's my unique approach in comparison to these competitors. Can you help me come up with a strategy for my messaging? Really hone in on what your messaging is first before you even translate that into communication strategy or content plan.