Why you shouldn’t discount your prices. #personalbranding #podcast #entrepreneur

16 Sept 2026 · 0 min

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Neel Dhingra argues that discounting your prices costs more than you think. The anxiety of potentially losing clients pushes you to make unnecessary concessions. A strict no-discount rule forces you to find creative ways to sell and deliver more value at full price instead.

What is the worst case scenario if you just never discount your price again? Your rate, your fees, whatever it is? Well, you might lose a few clients, right? And so people's fear of losing a few clients costs them so much more than whatever you would lose on those few cases. And then the other part that's crazy is when you give your mind this option, you'll take it more often. So if you just made a rule, your mind is really good at finding a solution. Like if there's no option for failure, you'll figure out how to sell and offer more value for the price that you're selling at.