A six-step method for handling objections: agree and apologize, ask open questions to clarify, isolate if it's the only barrier, receive it positively, follow up, then close with a condition or summary. Practice makes the dance work.
Chapters
Those of you that are at home, let me give you some of the steps to work through to overcome every objection. Step 1 is to agree and/or apologize. So write that down. It's hard to be able to have an argument with somebody that's agreeing and saying sorry. Step 2 is to clarify. What does clarify look like? It's some form of curious question that has them being able to expand on their answer. They say, I'm waiting for rates to drop. You say, I get it. Like, what are you waiting for them to drop to? Step 3 is to isolate. Find out if the objection they have got is the only objection they have got. Step 4 is to be able to receive the objection positively. Step 5 is to ask Step six is to be able to finish with either a conditional close or a summary close. You got that? That's the dance card.