A first-person vlog from the BombBomb Rehumanize conference in Denver (June 2019) where the creator interviews practitioners and summarizes practical video-marketing tactics for real estate agents and loan officers. Key points: strong opening (first 7–10 seconds), community-focused videos to establish local expertise, craft your message before outreach, and prioritize concise, viewer-focused content. Ends with a call-to-action to subscribe and request content ideas by email.
What's up, guys? We made it to the Rehumanize conference here in Denver. I'm super excited for the day. The cool thing about this conference is all the speakers are real practitioners, agents, lenders, people who are actually executing on this strategy every day in their business and practical ways that we can all.
Do more of it.
So I'm super excited. Let's get in there and check it out. Here live at the Rehumanized conference with Kyle Whistle.
This is what I tell everybody I work with or that I coach. I'm like, when it's really hard, that's when you know you're about ready to have breakthrough. And most people give up at that point. And that's when you're like, I'm onto something. When it's like you're ready to throw in the towel, like, step back and think, this is actually the time of when I'm gonna come up with the idea or get the breakthrough or whatever. So I just encourage everybody to just keep on going.
So we're on a quick break here, and two of the standout things from this morning's session was Kelly LeClaire.
So when you're thinking about your script is the opening. The first seven to 10 seconds is what everyone is going to see, and after that, they're probably going to stop watching.
She does a really good listening video with a strong call to action. And then the next speaker was a gal by the name of Judy Weiniger from Dick, N.J. and definitely check her out because she had some great content on community videos. Our main thing was that people choose the community before they choose a house. So having a lot of community content, highlighting local businesses, the neighborhoods, vendors, different things about the community, can really establish yourself as a local expert and just kind of bring value to the audience.
I'm here in Denver and it's actually snowing this morning. I took a quick detour from the conference and ran out to go visit someplace that's really special that I saw when I was driving hotel when we first got in.
So I ditched the conference running over here right now this morning to grab something. Now I'm going to actually go interview the cmo, the chief Marketing officer, Steve Casinell. So should be pretty good. I'm gonna go find him now and do that interview.
I'm here with Steve Pasinelli, chief marketing officer at Bombard.
A lead conversion is in the preparation, not in the doing. People think like, oh, I converted that lead because I reached out to them and gave them my message. But you need to craft your message first. You need to have a deep understanding of your customer. You need to understand what success looks like for them, what failure looks like for them. You need to empathize with them. You need to show how you can be the guide and guide them, and you can do all those things more effectively in a video because they're conn with you as a human being and people connect with other people that they like.
So we're just wrapping up for the day, and they covered a ton of material over the last two days. But my biggest takeaway from all of this is that the novelty of video is kind of worn off now. And it's not just about sending video, and you need to use video. I think most of us in the industry are kind of up to that standard now. We all understand the importance of video, but now it's about the actual message in your video and how you're executing on that strategy. So I think we really need to think about, like, why would somebody want to watch your video? What question can you help them answer? How can you help them? What problem can you help them solve? And how can you do that in the quickest way through the video that you're putting out there with the most clarity and confidence? So I think attention is a gift now, and people are distracted very quickly. So you need to be quick and to the point and really think about it from the viewer's perspective. So that's something I'm going to be focusing on a lot more going forward. So if you want to learn more about the strategies that I'm implementing in my business and I'm helping other partners implement, be sure to like and subscribe to this channel. And then also shoot me an email. I'll put my email right here and I will send you a list of some different topics and different content ideas that you can use in your business today. We'll see you on the next video.
