Before filming, search YouTube for videos on your topic. Check titles, lengths, and how many exist. Then decide if you'll do a quick 4-minute answer, go longer, or skip it entirely because it's oversaturated.
Chapters
The biggest mistake that business owners make is they don't actually search YouTube first for what's working. Once you identify the topic you wanna talk about, you go to YouTube and search it. What videos show up? What are their titles? What are their video lengths? Because if you wanna be different in the market, sometimes people want a 4-minute answer. That could be the difference. Or you might look and you're like, well, everyone here is actually, it's like a little bit longer, or my opportunity to be, to go deeper. Then you think about different ways of packaging that. And at times you might identify like this particular angle is too saturated, so I'm not gonna make that video.