Don’t fall into the trap of “going viral” #contentstrategy #podcast #personalbrand

8 Oct 2025

Watch on YouTube

A short YouTube monologue by Neel Dhingra arguing that common growth-hack advice (post timing, hashtags, etc.) is largely irrelevant. He stresses the primary importance of making videos people actually want to watch — choosing strong topics and delivering them well — and supports this with personal examples (viral posts at different times and with/without hashtags).

It's all garbage. People will tell you all these little growth hacks and you have to be careful with this. They'll be like use this hashtag. Or if you post at this time of day you get more reach and all these things. And here's what I found. It's all garbage. You just need to make a video that people want to watch. I post at 6pm, I post at 6am and both have gone viral. It's just depending on what you're actually saying in the video and how it's going to reach people. I've posted with hashtags, posted with no hashtags. Both have gone viral. A lot of these little tiny things don't matter and people get obsessed with them because it allows you to be distracted from the real work, which is making a good video, picking a good topic, delivering it the right way. That's going to be the most important thing out of everything else.