#entrepreneur #emailmarketing #realestate

One tactic that I believe will 3 to 4x your email response rate when someone lead opts in. And the issue is somebody opts in through a form, your email marketing system called HubSpot or Kajabi sends an autoresponder email to it. Every email marketing software knows that it's an autoresponder. What I've done instead now is we set up a Zapier integration directly from Gmail. Essentially says lead comes in, great, don't send an autoresponder email, go to Zapier. You can send a native email from Gmail and I say, just got your request for this PDF. Can you just hit reply that you got this? When they get that and you ask for the reply and they reply, it whitelists you. If you just did that one thing, you instantly like triple your opens and your reply rates, which warms up the inbox better. That's why we're starting to get 60 to 80% open rates on emails on an ongoing basis, because that first email that they got was this direct email.