Neel Dhingra says start videos with a headline from Fortune or CNBC, then add your own take. He claims this two-step structure can double your views by borrowing the authority of established outlets.
If Fortune magazine says interest rates drop, it's totally different than Neel Dhingra saying interest rates drop. I can borrow the authority from the publication. Go to the news app on your phone, look at what are the most popular news stories in your niche, or honestly any niche. Put that headline in the beginning of the content. It's a signal to the audience that's something that they want to know about. You look at known publications, Fortune, CNBC, NBC, they have headlines every day and you can snip that out and put that as your visual hook. That would be the hook for the beginning of the video, and then you can insert your expertise. Whenever you do this, you'll double the views easily.
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