Even if it’s not everyday, you grow your audience by consistently showing you care about what you do

How many people in the room are posting content on a weekly basis in the feed of your Instagram? Is there anybody here who's posting daily? A few people. Your silence on social media is saying that you no longer believe in the product or service you're selling. Now, I know that's not true for most of us, but this is what it conveys and perception is reality. The game is not about like, are you going to be every day how many posts you're going to make? Yes, it's awesome. But I see a lot of people go hard for two or three months and then they fall off for like six months. What you want to be is every week, 52 weeks a year. You could always go above, but that bottom level is going to be something you refuse to negotiate. Meaning like on Wednesday, come hell or high water, I'm posting something in the feed.