Have you seen this new raw trend? #personalbranding #entrepreneur #podcast

8 Sept 2026 · 1 min

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0:30

Neel Dhingra explains why established creators like Alex Hormozi can post raw, barely edited videos and keep their audiences. Newcomers can't do that yet. They need tight structure, strong hooks, and careful planning to get views without the brand equity to coast on.

Have you guys heard of this new raw trend that's going viral right now?
Which is part of the reason I'm doing these raw videos like this, 'cause like it was never about the fucking production.
People like Alex Hormozi are saying that they're no longer gonna make these highly edited videos. You can see it on his YouTube, you can also see it on Reels. But the part no one's talking about is he can do this because he's Alex Hormozi. He already has that trusted brand. They've had so many years of practice just delivering content on demand, so now they can do it anywhere and they'll retain the audience. If you're on the come up, you're gonna get way more views from planning out your content, the structure, the hooks, than you'll ever get from just shooting from the hip.