HOW BUILDING A BRAND SOLVED MY PROBLEMS #contentmarketing #personalbranding #digitalmarketing

24 Jun 2023

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A speaker explains how building a brand freed them from the treadmill of constant selling and monthly pipeline pressure. With a brand, clients come to you, relationships stick around, and you keep making money even when you stop actively chasing deals.

Every, like, problem I had in life was solved by building a brand. You can make a lot of money, but you're not building any business because you're on a treadmill. The second you stop running, your business stops, your money stops. You have no brand. You're as good as this month's pipeline. That's the first thing attracted me to marketing stuff was like, hey, now I'm not just building an income. I'm actually building a brand. A business? Yeah. That's worth something. What's it worth? Well, it's worth a lot. Now you have relationships, different ways to get business. You can attract business. You don't have to, like, chase people. You can attract people. Just makes, like, your life way better.