HOW GRANT CARDONE BECAME A BILLIONAIRE

11 Apr 2023

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Neel Dhingra presents a short monologue explaining how Grant Cardone leveraged organic reach and earned media to build a massive real-estate portfolio and become a billionaire. He cites Cardone raising $222 million from his social following and assembling a portfolio valued around $5–6 billion, then argues that earned media creates higher-quality business relationships and should be prioritized over paid reach.

Everybody knows Grant Cardone. He said in a recent interview that he will take the reach from organic overpaid any day of the week. The result of this guy he raised $222 million from his following on social, put together a 5 billion dollar it's approaching $6 billion portfolio real estate and he became a billionaire from his social network following. Now this is at the highest level. I'm not trying to get to become a billionaire, but maybe we can become a multimillionaire, right? Using the same strategy, Earned media provides you much higher qual relationships. People that will refer you, people that already picked you before you even spoke to them. Earned media is the new game.