How small channels make big money!! #contentstrategy #personalbrand #podcast

Of things go viral on YouTube, a small group of people consume and actually spend a few minutes watching one of your videos. YouTube is analyzing everybody and it's saying oh, people who like entrepreneurial type content, people who like how to bake sourdough bread. So if a few group of people watch and are satisfied and the number one metric for satisfaction is time, like the fact I keep giving you a few minutes of my time or even hours, it shows there's a level of I'm engaged and thus they go, okay, let's show it to some more people and if you can hold retention on a greater group of people, click on your video and stay, then I'll show it to even more people and the lid is unlimited. So you could be starting on YouTube right now from zero and absolutely start to build your brand because you tap into best practices to get people to click and actually consume your content.