HOW TO GET STARTED WITH CONTENT

8 May 2023

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Neel Dhingra argues that starting with a narrow niche (example given: real estate finance) helps small creators find an interested audience and build online communities. He emphasizes that within a seemingly narrow topic there are many learners, that sharing knowledge attracts a "tribe," and that people appreciate learning from creators who are only a few steps ahead of them.

When I first started, I was only talking about one thing, real estate finance. And you would think that that is super narrow. But within that niche, there was a lot of people that are interested in the content and interested in learning. And so I found that if you have knowledge to share or you're passionate about something, there's an audience for you, there's communities you can build online. And even from a small creator perspective, if you just start sharing that information, you'll find your tribe. You'll also find that people are really grateful to learn from someone who is just a few steps ahead of them.