A simple hook formula for viral videos: promise a result, then name the obstacle stopping people from getting it. "Here's how you can buy a home even if you have bad credit." Works across any topic.
Here's another hook you guys can use that will work for everybody. It's a formula. Here's how you can do X even if you have this problem. Here's how you can buy a home even if you have less than perfect credit. Here's how you can own your first property even if you don't have a large down payment. Here's how you can get any girl's number even if you're five, six. Do you see how it works? So you're trying to put the achievement they want and then the thing that they think prevents them from getting this achievement that will work. You could use the same formula for probably 20 videos. Just think about it.
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