How to Use Stories to Make More Connections

2 May 2023

Watch on YouTube

Short YouTube talk advising creators to be consistently active in posting social-media "stories" (not highly produced) as the primary way to start conversations and open direct-message threads. Recommends simple recurring-series ideas (e.g., working at the office, desserts) and warns that sporadic posting yields only a fraction of the benefits compared with steady story activity.

The part that people forget is just being active in the story. And the stories don't have to be super produced, like overthought. Like, some of us post with stories and then we disappear. So if you do that kind of shit, you're like getting half the benefit, if not a quarter of the benefit of the videos because you're not talking to anybody. So you think about, like, what could you be consistent with posting stories? It could just be there, certain things that you do daily or constantly that you could just continue to post. It's like a recurring series. So like recurring series trying to work out recurring series putting in work for clients at the office. Recurring series donuts and desserts. Like, it's just like contraband every time I see a dessert. Just think of things you could do that are recurring. The whole point of the videos was to start conversations. What starts most conversations is stories. Like you see people reply to your story opens up a dm. That's why story is so important, because you just open up all these DM conversations.