HUGE MISCONCEPTION ABOUT CONTENT

10 May 2023

Watch on YouTube

A short YouTube monologue (infotainment) arguing that creators who are only a few steps ahead of their audience—rather than distant, high-profile figures—are more effective at inspiring and empowering viewers because their trajectory feels achievable. The speaker emphasizes relatability and proximal success as the most powerful form of content.

Here's the thing I found, especially when you're doing infotainment and you want to share information, people would love to learn from someone who's just a few steps ahead of them. So, like, there's only so much I could learn, maybe from Elon or Jeff or Bezos. Right? But, like, if a guy is just a few steps ahead, maybe a couple years ahead of me, and he did it, then I feel like I can do it. So I found that the most powerful content you can put out there, someone's watching it and they feel inspired or empowered to do something, and the closer you are to them, as far as, you know, trajectory, like, they feel like, I can do this.