If your serious about your business, follow this hack #entrepreneur #podcast #personalbrand

This is going to allow you to stand out from the competition. This is called a two column brand exercise. If you just take a few minutes to do this it's going to be gold for you. What you want to do is set up two columns on a sheet or paper and on one side you're going to write down the things that people are saying in your industry that make you think man I would never do it that way. On the opposite side you would talk about your position on this, how you would do it differently. This would work regardless of what industry you're in. I've seen people do this with coaching, consulting, client service, business, it doesn't matter. You would just list the things that you don't agree with and then your position. On the opposite side those are going to be the topics that you can talk about and this, this is going to allow you to stand out from the competition.