This is a YouTube video titled "INSTAGRAM ALGORITHM UPDATE📲" created on August 20, 2023, featuring Neel Dhingra explaining recent changes to Instagram's algorithm. Neel provides practical tips on using relevant keywords in captions and hashtags, optimizing bios with keywords, and leveraging the new Favorites feature to increase video visibility and engagement on the platform.
So Instagram just had another algorithm update, and this one's huge because they're actually telling us what we need to do to get more people to see our videos. The first tip, and this one's really important, is to make sure that you're using relevant keywords in the video, in the caption. And if you're using hashtags, use them in your hashtags. You don't want to just spam a bunch of hashtags. You want to pick hashtags that are actually relevant to the video. So think about what are people searching for when they're looking for information online. Make sure that those keywords are in the words you're saying in your caption and in your hashtags. This is going to allow your videos to come up in search, and it's also going to get your videos recommended to new people. The next thing they recommended you do is to fix your bio to include keywords. So make sure when someone comes to your page, it says what you do and how you could help them. So if you're in real estate, if you're in mortgage, home loans, finance, insurance, whatever that is, it should say those words in your bio as well. You'd be surprised how many people you come to their account and you don't even know what they do or how they could help you. And the last tip is to use the new Favorites feature. So at the top of Instagram, you can click Favorites and then you can add Favorites. So what you want to do is encourage your top fans to add you as their favorites. And what that does, it's going to make the algorithm show your content to those people. The more people you can get to add you as favorites, the more views you're going to get right off the bat, which is then going to show your videos to more people in the long run.