No. 1 TIP WHEN STARTING YOUR NEW BUSINESS

3 May 2023

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Transcript of a short interview (May 2023) in which Jeff Cinelli advises entrepreneurs to "dream big," share their brand vision openly, and 'live the brand' rather than hoard ideas for fear of theft. The core message: publicly state ambitious brand goals, wear the brand, and prioritize expansive thinking over secrecy.

I'm with Jeff Cinelli, whose brands have done billions of dollars in sales, and I want to ask Jeff one question. Okay. What is the biggest tip you have for entrepreneurs out there?
We have the opportunity to dream. Dream big. If you're starting a brand, dream out loud and let people know what that brand's gonna become. Share it. A lot of people keep their stuff real secret because they're fearful that someone's gonna steal their idea. I've never had an idea stolen from me. My plate's full. And if you hang around people with full plates, they don't have time to. So don't worry about people stealing your ideas. Don't worry about that.
Put them out there.
Put them out there. Because if you don't put them out there. Able to help you. And then also wear the brand. Put it on. Live the brand. But think big. You can think small, or you can think big. I just choose to think big.