Neel Dhingra says framing videos as observations instead of expert guides gets way more views. "Did you see this?" beats "Here are three ways to." The shift can double or ten-fold your reach.
I'm going to give you guys a tip here. That's going to double your views, and in some cases it's going to 10x your views. When you're making informational content to the not yet group, which is the biggest group on social media, you want to make an observation, not a declaration. Most people are going to create expert content on social media. They're like, here's what you need to do to do this. Here's the top three ways to do this. I noticed I'll get way more reach and way more views when I simply make an observation. So the way I would do this video is say, hey, did you guys see this? Hey, there's this new trend happening. Let's talk about this.
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