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2 Jul 2026 · 1 min

Watch on YouTube

0:31

In this monologue, Neel Dhingra explains why his organic social media performance lags behind his paid advertising and video sales letter (VSL) results. He attributes the gap to a mismatch between the content he creates and what his audience wants to hear. Dhingra emphasizes that successful organic reach—especially on Instagram—requires choosing topics that a broad audience is actively struggling with, then framing the content in an engaging format and weaving his expertise into that conversation. The core advice is to prioritize audience pain points and interest levels over personal preferences when selecting niche content, using format and delivery as the vehicle for higher organic visibility.

Chapters

I'm not doing well on social organically. I'm doing really well on the paid ads and the VSL, but organically I'm just not hitting it. I think it's because I'm stuck. So I think that's what's holding me back right now. One of the biggest problems we all struggle with is like we talk about what we want to talk about, not what they want to talk about. So it falls on deaf ears when you do niche content. A is going to be the format, how you deliver it. Then the other part is how many people are interested in this topic. Instagram in particular, if you wanted to get more organic reach, we need to pick the topic that more people would be interested in or what they're actually struggling with. And then you can insert your expertise or thing you want to talk about within it.