Same video, different hooks, 10X the views. #personalbranding #podcast #entrepreneur

19 Aug 2026 · 0 min

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Post the same video three times on TikTok with different opening hooks a few hours apart, let the algorithm pick the winner, then use that hook on Instagram. Swapping a jargon hook for "here's how I do 4-day work weeks" turned 1,000 views into 10,000.

He took the same exact video, changed the first 3 seconds, published the same video, and it got 10x the views. The hook was, instead of it being 80% equals 100%, the hook was, here's how I do 4-day work weeks. That's easier to understand. Exactly, because 80% to 100% was, was too complex. It had jargon to it. How he figured it out— take the same clip with 3 different hooks, post all 3 of them a few hours apart on TikTok, see which one performed the best, and post that on Instagram. Because TikTok is a lot more meritocracy related to the virality of that particular video. So we use TikTok as a training ground right now to figure out which one's performing on a hook.